I read an interesting article in Fast Company about a new outdoor apparel company called Nau. Based in Portland, OR the management team consists of some ex-Patagonia folks looking to merge "beauty, sustainability, and performance." It's an interesting retail concept in that they encourage customers to try on their clothes in the brick-and-mortar stores but have them shipped to their homes (using a 10% discount and free shipping as incentives). Their goal is to keep the physical stores smaller, thereby cutting down operating costs like real estate and inventory. Meanwhile, they promise to send 5% of their sales to customers' preferred charities (which they can select through kiosks in their stores). It's a cool concept and I already like one of their jackets, though it's a little expensive.Sunday, June 03, 2007
Nau seems so Now
I read an interesting article in Fast Company about a new outdoor apparel company called Nau. Based in Portland, OR the management team consists of some ex-Patagonia folks looking to merge "beauty, sustainability, and performance." It's an interesting retail concept in that they encourage customers to try on their clothes in the brick-and-mortar stores but have them shipped to their homes (using a 10% discount and free shipping as incentives). Their goal is to keep the physical stores smaller, thereby cutting down operating costs like real estate and inventory. Meanwhile, they promise to send 5% of their sales to customers' preferred charities (which they can select through kiosks in their stores). It's a cool concept and I already like one of their jackets, though it's a little expensive.
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2 comments:
Hey Anthony. I have got some baselayers from this company and love it, though the don't give pro-deals for us outdoor professionals, and patagonia does, do I guess, for now, I am sticking with pata-gucci. -Kelly P.
Great article. So which one are you: he multidimensional outdoor athlete, the "new activist," or the "creatives"?
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